We Even Received Death Threats - Founder Of HipTV, Ayo Animashaun

Founder of Hip TV Ayo Animashaun and executive producer of Headies

Awards was in an interview with THE PUNCH where he revealed that

people try to lobby for headies awards and he has received death

threats concerning Headies award nomination.

He also disclosed the process involved in choosing the award winners.

Read Excerpts from the interview below;

*Some artistes complain of being fleeced by television channels in a bid

to air their music videos. Is your brand also guilty of this trend?

We do not ask for any form of gratification to play music videos. It is

boldly written on our reception wall. If any member of staff requests

for such, the person would be fired and I personally wrote down my

phone number alongside the notice. That is one of the reasons we are

loved and we have zero tolerance for such.

*Some people are of the opinion that most Nigerian entertainment

awards lack credibility.

It is obtainable everywhere, even abroad. There are always opinions,

especially when nominees do not win. These artistes make an impact,

so we would not be where we are today if it was not credible. That is

not to say that every single person on the streets would support our

idea. Some people would still go against it no matter how transparent

it is, how well it is organised and how well you try to convince them.

*Are you worried that the recent controversy may have marred the

reputation you have built in 10 years?

I am not worried and there is nothing to worry about. I could if it was

my meal ticket but it is not. Although we have had sponsors, but in

the past five or six years, we have organised the Headies Awards

singlehandedly, and this requires a lot of financial commitment.

Artistes always disagree with awards. Some were vocal while others

were not. This is not the first time something like this is happening.

The screening team put in a lot of work.

What system was adopted for the voting process?

There was an online voting system which collects the phone numbers

and email of voters and the votes are automatically counted. That way,

you would see who won and who did not. It is devoid of any form of

rigging because you cannot vote more than once in one hour. There

are different voting categories and some are strictly left for the judges

to decide. It is easy to discover if anyone voted or not. Two years ago,

we stopped the SMS voting because our SMS partner complained that

people came to them to lobby for votes. We did not want our

credibility to become an issue. Artistes should learn to check the year

under review and understand the definition of each category. People

should always vote, or else another artiste will win over the one they

like.

 

*Were the awards lobbied for?

People try to lobby and it is not just right to mention names. Some

have even offered to buy the cars. We bought three out of the eight

cars that have been given out. We started giving out cars when the

category became big and we did not want to stop. Revelation of the

Year is supposed to be bigger than Next Rated but people attach more

importance to it because it comes with a price and Nigerians like

freebies. With all sense of humility and responsibility, the artistes

cannot pay us and we cannot collect money from them. It is not in our

character and we are not greedy. The award plaque is a 21-karat gold

plaque and it is mounted on marble. We want to genuinely support the

system.

*Some people are of the opinion that some of the winning were

undeserved.

If you do not vote, the win would be undeserved. It is the same thing

as a political election. No one has the right to complain if they did not

vote. The voting was poor this year. Most people took the voting for

granted and did not vote, so how can they decide who should win and

who should not? They should find out if the winners did anything other

than just turning up for the awards. At least, someone would be angry

enough to say we collected some money from him or her. We deserve

some respect if that has not happened in 10 years, why should it occur

at this time? We had an average of 500 nominees and over 109

winners.

*Some also believe the results were influenced

I would feel offended if i’m ever asked whether we collected money

from any artiste. I am like a father to them and I try not to meddle or

prefer any artiste over the other. We did not influence the results

submitted by the screening team and we also did not reveal the

identities of all members of the jury. People have gone to the extent

of threatening lives if their artistes do not win. I have reported some

of them to the police too.

*Fans believe Olamide should apologise to you. Has he?

Olamide is like a son to me. What he did was to the Headies and not

to me but he has apologised to me personally. He knows the right

thing to do because The Headies is a platform that has celebrated a

lot of artistes including him. He and Don Jazzy apologised to me the

next day. As the executive producer of the award, I do not act

unilaterally, I have a board and we have a disciplinary team and very

soon, they will come up with a statement on how to handle the whole

issue. We would make it public.

*Having enjoyed dominance for 10 years, do you think other award

platforms should also spring up?

Of course they should. It is better to have more awards. You do not

enjoy that kind of dominance when you spend your money all the time.

Sometimes, I think I am crazy for still continuing every year, even

without sponsorship. People go into business to make money; maybe

others are smarter for not doing it. We do what we do because we

have a passion for it.

*How do you feel about P-Square boycotting the award?

You cannot have all the artistes in the country around every year. Just

a few days before it held, we postponed the awards to two days and

no one was given a prior notice. I cannot mandate artistes that were

nominated to cancel their previous shows to be present at Headies. If

they were billed to perform at another event, they would not return

their payment because of Headies so as not to be sued. They

performed last year at the Headies last year and they closed the show.

I also saw Paul a day after the awards were held and we are fine.