Soundcity Reveals The Reason They Stopped Playing P-Square Music Videos

 

One of Africa’s Popular Urban Music Channel,

Soundcity has disclosed the real reason they

stopped playing P-Square’s music on their TV

channel.

Their reaction follows the outburst by Peter

Okoye few hours ago, where he urged their fans

to stop watching them .

In an article posted on their website on

Thursday, Soundcity revealed a deal went wrong

between them late 2014.

Read their long statement below

For 10 Years, @SoundcityTV has

been a huge supporter of #PSquare

and the #PSquare brand, right from

their 1st music video to the last

video released in 2014. Most of their

videos got massive airplay on

@SoundcityTV than any other music

channel.

@SoundcityTV viewers sometimes

complain about the dominance of

#PSquare videos on the channel &

charts. We were a huge supporter

and gave everything to their works.

We have assisted the #PSquare

brand, toured with them over Africa

at our expense. Gave them ad-spots

for their events / projects. Gave

them prime time slots for their

videos and included them in our

array of Programmes / programming.

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We invited #PSquare to one of our

annual events last December 2014

and they insisted we pay a certain

amount of money. We reasonably

asked, what is the least we can

offer?; this was us foregoing the fact

that we had invested a lot in

#PSquare’s career as music talents /

artistes & entertainers.

The feedback was, “WHAT HAS

SOUNDCITY EVER DONE FOR

PSQUARE? TELL ME ONE THING

SOUNDCITY HAS EVER DONE FOR

PSQUARE” (Jude Okoye, Manager).

Most importantly, Soundcity is not backing

down on their decision to stop playing P-Square

music videos. The rest of their statement

below:

While we understand that this is

business, there is also room for

special consideration. Saying our TV

brand has never done anything for

#PSquare was quite damning.

Clearly, there was no need to argue

with their decision and reasoning.

We decided to stop ‘doing anything’

with/for #PSquare, since our

10years of supporting the group

meant nothing to them. We assumed

our relationship was a mutually

beneficial one, but clearly one-sided.

Ultimately, #PSquare music videos

stopped airing on @SoundcityTV

since January 01, 2015. Soundcity

reserves the right to air music videos

on our cable / satellite or terrestrial

platforms.

Overall, we wish the duo the best in

their endeavours. @SoundcityTV will

keep airing works of the best and

upcoming Nigerian artistes, and also,

the best #African artistes to the

world, especially nurturing their

talents from inception till they

become huge megastars and

international superstars.

Thank you.

Credit : Yabaleftonline